They asked us to develop an identity system that could stand out from more traditional hot sauce packaging and elevate their brand while still keeping them grounded and real.
With a less-is-more approach we wanted the sauce and its beautiful orange color to be the star of the show. The packaging was meant to showcase the vibrant, all organic ingredients while sans-serifed type, bright colors, and bold copy help us solidify the overall brand look and feel.
The product launched in the Seattle market with over 50 locations including bars, restaurants, and grocery stores. Every batch of hot sauce made was sold out before they were created with 90% of customers returning for another purchase.