IT Cosmetics & Add3 came to Auxiliary looking to increase performance on their social channels for a flash sale.
Add3 had several hypotheses to improve performance – one of which was to lean into more streamlined and simplified creative.
To create a unique set of assets for IT Cosmetics, we utilized product photography and sampled the pink, greys, and whites of their color palette and applied them to all of the creative assets.
- Auxiliary creative assets generated 9% higher click-through-rates than in-house assets.
- Auxiliary assets drove a $3.87 ROAS, 11% higher than the in-house assets’ ROAS.