JoySauce asked us to develop a go-to-market strategy and launch their new digital media brand.
JoySauce is a content platform built for the Asian diaspora and centered on celebrating Asian stories. Content on JoySauce.com ranges from written articles and interview content to fully-produced shows and podcasts.
Auxiliary used a modern collage approach to illustrate the variety of content available on JoySauce.com. Because we were focused on the initial launch of the site, we needed to appeal to a broad audience with creative that was exciting and eye-catching. We chose to use mixed media types – illustrations, photos, video, and typography – and leveraged this style across all touchpoints for the launch .
Auxiliary helped to develop all the creative to support the initial launch of the platform, including creative strategy, static & animated ads, and a landing page to generate subscribers.