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The Ask

King County Equity Now (KCEN) is a pro-Black advocacy and policy-organizing nonprofit focused on developing liberated Black communities that own and control the resources and systems that impact Black lives.

We were tasked with developing a brand that celebrated history, embodied the current movement, and looked toward the future.

The Solution

We developed a bold, clean visual aesthetic that highlights the vibrancy of our community and brings life to KCEN’s vision. The use of Pan-African colors and vivid typography further celebrate the deep legacy of Black organizing in Martin Luther King Jr. County, Washington State.

The Outcome

We created a brand identity system that empowers KCEN leaders and volunteers to express the brand across a wide variety of channels and mediums, bringing further awareness to the organization.